MRB-30589 - USA (South Dakota) - Economic Development Marketing Services - Deadline February 17,2023

Vendor needs to provide professional services of a marketing agency with extensive experience in handling marketing consulting services including media buys, digital marketing and traditional Marketing. - BRAND MANAGEMENT: Offeror shall possess a deep understanding and knowledge of the brand as well as extensive experience with brand management and brand strategy. Offeror shall be adept at providing recommendations on integrating the brand into every aspect of the Governor's Office of Economic Development's marketing activities, from advertising and marketing, to publications, websites, e-marketing, social media, public relations, etc. - CREATIVE SERVICES: Offeror shall possess the ability to develop advertising concepts, themes and slogans; design advertising and publication layouts; produce television commercials; produce viral videos; develop stories that align with and support a larger creative campaign, from concept through storyboard, to final production; produce rich media and conversion-centric internet banners; copywriting for print advertisements and for radio and television commercials. - MEDIA RESEARCH, EVALUATION, PURCHASE, PLACEMENT SERVICES: Offeror shall possess the ability to provide the highest quality experience and skills in media strategy, including research and evaluation of all mediums (Television, Online, Video, Print, OOH, Social, etc.) and - ACCOUNT/FISCAL MANAGEMENT/COST OF SERVICE: Offeror shall demonstrate the ability to provide account management regarding fiscal responsibility including, but not limited to, budgeting/accounting, invoicing and timing, and implementation of best practices for a fee based compensation and pricing structure. - DIGITAL MARKETING: - • Concept, write, create and place digital marketing materials. • Media buying for digital marketing. • Manage paid search buys on all of the major search engines. This includes management of the allotted pay-per-click budget. For search marketing, develop, execute and report on keyword-based PPC programs. • Provide ongoing strategic planning, management, direction and implementation regarding all electronic/interactive digital marketing mediums (online banners, search engine marketing, video, contextual placements, etc.) to ensure this strategy integrates with traditional advertising efforts and the South Dakota brand. • Research, identify and recommend emerging technology and trends in digital marketing with the ability to integrate through innovative, creative, strategic and engaging strategies and campaigns that are aligned with the department's brand. • Ability to provide detailed monthly reporting on the digital media efforts. - SOCIAL MEDIA: - • Identify emerging technology and trends in social media to enhance and expand social media platforms by executing innovative, creative, strategic and engaging strategies and campaigns that are aligned with the department's brand. • Create social media content, monthly editorial calendars and creative unique to efforts for all channels. • Plan, purchase, execute and report/monitor social media buys. • Willingness and ability to incorporate pieces of traditional media and other marketing efforts into the department's social media efforts. • Provide social media analytic services and monthly reporting services. • Social media management, monitoring and measurement/reporting will be required as to meet agreed upon objectives and goals.