Posted Date : March 22,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11690
Government Authority located in South Dakota; USA based organization looking for expert vendor for cancer programs communication and media service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide cancer programs communication and media service include advertising, promotion, public relations, research, digital and interactive components.
• Develop and produce effective campaign elements that help meet our communications goals.
• Plan, negotiate, and buy state-wide media to effectively reach our target audiences and maximize budgets. This may include social media, radio, print, online, digital and non-traditional media and outreach to diverse communities.
• Provide strong management and outstanding client service, including, but not limited to, detailed billings, creative briefs, regular status reports, production timelines and calendars, and service reports to record decisions and next steps.
• Participate in campaign evaluations as directed by the state.
• Provide access to senior talent.
1. Creative Services:
- The vendor will work collaboratively with state staff on creative development including but not limited to the following: advertising concepts, messages, themes, slogans, design of advertising and publication layouts, production of videos from concept through storyboard to final production, copywriting for print, video, radio, television, digital media, a high-quality digital photo collection, design of promotional items and web development.
2. Media Purchase and Placement Services:
The vendor will be required to evaluate media and provide schedules that deliver advertising in appropriate media environments to the specified audiences efficiently and at satisfactory levels. The vendor will be asked to execute, purchase, and process invoices for media plans which may include, but are not limited to, radio, print, social, digital, and out-of-home media outlets. The vendor will not be expected to carry out any paid television advertising.
3. Digital and Social Media Services:
The vendor will develop content, maintain, track, monitor, provide reports and implement strategies to increase reach and engagement of appropriate websites and social media accounts. The vendor will provide expertise in the use of appropriate digital communication strategies and internet-based communication tools which may include elements like longer-form videos and native advertising.
4. Development, Printing and Promotion Procurement:
- The vendor will be responsible for developing and designing documents in formats suitable for print and web, for printing of advertising, public relations, and promotional materials, and for providing specifications for the production of printed materials and promotional items as agreed upon with the state for purchase through the state procurement system.
5. Public Relations Services:
The vendor will work collaboratively with state staff on public relations efforts including but not limited to the following: talking points, press releases, op-eds, media kits, and event planning and coordination.
6. Research Services:
The vendor will execute and product research-driven and evidence-based advertising and marketing campaign strategies through analysis of national, regional, and state research. The vendor will refine strategies with qualitative or quantitative research methods, including but not limited to focus groups, surveys, online testing, etc. to pre-test strategies, concepts, slogans, or messages.
7. Video, DVD, TV, Motion Picture and Other Advertising Services:
The vendor may be required to produce messages in video appropriate for digital and social media platforms (i.e. Facebook), DVD, tv and/or motion picture quality formats satisfactory to the state.
8. Planning and Progress Reporting:
Vendor must provide a detailed campaign plan satisfactory to the state that outlines the overall campaign strategy; campaign budget; and development and placement timelines. The vendor will be required to provide monthly written progress reports by the 10th of the month in a format agreed upon with the state.
(2) All questions must be submitted no later than April 2, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: May 03,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-11690
Government Authority located in South Dakota; USA based organization looking for expert vendor for cancer programs communication and media service.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide cancer programs communication and media service include advertising, promotion, public relations, research, digital and interactive components.
• Develop and produce effective campaign elements that help meet our communications goals.
• Plan, negotiate, and buy state-wide media to effectively reach our target audiences and maximize budgets. This may include social media, radio, print, online, digital and non-traditional media and outreach to diverse communities.
• Provide strong management and outstanding client service, including, but not limited to, detailed billings, creative briefs, regular status reports, production timelines and calendars, and service reports to record decisions and next steps.
• Participate in campaign evaluations as directed by the state.
• Provide access to senior talent.
1. Creative Services:
- The vendor will work collaboratively with state staff on creative development including but not limited to the following: advertising concepts, messages, themes, slogans, design of advertising and publication layouts, production of videos from concept through storyboard to final production, copywriting for print, video, radio, television, digital media, a high-quality digital photo collection, design of promotional items and web development.
2. Media Purchase and Placement Services:
The vendor will be required to evaluate media and provide schedules that deliver advertising in appropriate media environments to the specified audiences efficiently and at satisfactory levels. The vendor will be asked to execute, purchase, and process invoices for media plans which may include, but are not limited to, radio, print, social, digital, and out-of-home media outlets. The vendor will not be expected to carry out any paid television advertising.
3. Digital and Social Media Services:
The vendor will develop content, maintain, track, monitor, provide reports and implement strategies to increase reach and engagement of appropriate websites and social media accounts. The vendor will provide expertise in the use of appropriate digital communication strategies and internet-based communication tools which may include elements like longer-form videos and native advertising.
4. Development, Printing and Promotion Procurement:
- The vendor will be responsible for developing and designing documents in formats suitable for print and web, for printing of advertising, public relations, and promotional materials, and for providing specifications for the production of printed materials and promotional items as agreed upon with the state for purchase through the state procurement system.
5. Public Relations Services:
The vendor will work collaboratively with state staff on public relations efforts including but not limited to the following: talking points, press releases, op-eds, media kits, and event planning and coordination.
6. Research Services:
The vendor will execute and product research-driven and evidence-based advertising and marketing campaign strategies through analysis of national, regional, and state research. The vendor will refine strategies with qualitative or quantitative research methods, including but not limited to focus groups, surveys, online testing, etc. to pre-test strategies, concepts, slogans, or messages.
7. Video, DVD, TV, Motion Picture and Other Advertising Services:
The vendor may be required to produce messages in video appropriate for digital and social media platforms (i.e. Facebook), DVD, tv and/or motion picture quality formats satisfactory to the state.
8. Planning and Progress Reporting:
Vendor must provide a detailed campaign plan satisfactory to the state that outlines the overall campaign strategy; campaign budget; and development and placement timelines. The vendor will be required to provide monthly written progress reports by the 10th of the month in a format agreed upon with the state.
(2) All questions must be submitted no later than April 2, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: May 03,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$