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MRB-28585 - USA (South Dakota) - Marketing Services - Deadline October 5,2022

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Posted Date : September 01,2022
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-28585
Government authority located in South Dakota; USA based organization looking for expert vendor for marketing services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing services to provide a complete strategic marketing plan including creative production and media placement services for the airport.
- The scope of services will include development of a strategic marketing plan including, but not limited to, creative development and implementation of a sustained, multifaceted marketing campaign; leveraging stakeholder and media partnerships where possible; and media planning, placement and purchasing for the advertising campaign.
- Preparing marketing strategies using information provided in intake meetings and agency briefs, taking into consideration other marketing activities coordinated outside the contract.
- Identifying emerging technology and trends to enhance brand recognition by executing robust, innovative, creative strategies and campaigns.
- Developing and producing a creative marketing campaign in support of the identified marketing strategies, creative briefs and guidance from the airport.
- Providing copy direction and ensuring overall quality of copy elements from concepts to final materials, including all digital advertising creative materials and any other marketing materials in support of digital advertising activities.
- Campaign timing, Media selection and rationale, media placements and costs; media weights, reach frequency and ad formats; media properties and cost by property; total media budget; flight plan, flow chart of activity and media exposure.
- Coordinating timely delivery of creative materials in the proper formats for trafficking, in accordance with production requirements.
- Presenting final media plan and schedule, including scheduling and rotation of ad creative, detailed media budgets, deadline dates, positioning, relative discounts, blocking charts, material instructions and ad production specifications.
- Agency will establish and maintain an affiliate program to monetize the airport’s website.
(2) All questions must be submitted no later than September 19, 2022.
[C] Eligibility:
Onshore (US Organization Only);
[D] Work Performance:
Performance of the work will be Offsite.
Budget :
Deadline to Submit Proposals: October 05,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$

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