(1) Vendor needs to provide marketing campaign service. – The selected agency will be tasked with implementing strategic marketing initiatives to attract potential students from diverse backgrounds, enhancing brand awareness in specific markets, establishing a robust CRM system and email marketing workflow for the university, conducting comprehensive analysis to identify key distinguishing factors and developing highly effective campaigns aligned with specific objectives.– National campaigns and public relations iitiatives, developing marketing plans for specific audiences with defined objectives and creating and producing print and multimedia collateral to support those campaigns, plans and initiatives. In addition, agency may act as a strategic consultant.– Campaign development and media buying: Provide examples or descriptions of previous work for similar institutions and organizations. This section should include the vendor’s proposed process for the continuation of brand recognition, and enrollment/recruitment campaigns.– Creative services: Provide examples or descriptions of previous work for similar institutions and organizations. This section should include the vendor’s proposed process for brand awareness, relevance and recognition.– Market research: The vendor will describe its capabilities to study industry segments impacting northern state university and analysing the findings of that market research.– Public relations: The vendor should include an assessment of capabilities to produce marketing collateral in harmony with the university brand, including the following services:• Development and design campaigns associated with our northern state university brand with targeted audiences.• Multimedia production such as television spots, radio spots, and digital advertising.• Print design, including publications and advertising.• Creative writing and storytelling.• Email marketing strategy and workflow.• Website editing and design.• Proficiency in Customer Relationship Management (CRM) strategy, workflow, and expertise, with familiarity in Slate CRM being advantageous.• Social media messaging.• Market research on campaign effectiveness and return on investment.• Reporting results and analysis of campaign efforts for the client.• Public relations, including but not limited to article development and media placement.• All work must meet accessibility guidelines.(2) All questions must be submitted no later than May 3, 2024. (3) The contract term will be four years.
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