(1) Vendor needs to provide diabetes, heart disease and stroke health communications and marketing service to decrease the incidence of heart disease and diabetes and increase successful self- management through evidence-based interventions.
- campaign may include advertising, promotion, public relations, research, social, digital, and interactive components
- interactive capabilities to use digital and social media strategically
- Multiple media channels to maximize the reach and frequency of the campaigns
- An integrated approach, with all communications efforts (paid advertising, earned media, digital and social media, and community outreach) working together to change social norms
- Deliver education to providers and the public about heart disease, stroke, and diabetes risk factors and prevention and self-management strategies
- Develop a campaign around American Diabetes Month in November to increase awareness
- Develop and produce practical campaign elements that help meet our communications goals.
- creative development, including but not limited to the following: advertising concepts, messages, themes, slogans, design of advertising and publication layouts, production of videos from concept through storyboard to final production, copywriting for print, video, radio, television, social and digital media, digital photo collection, design of promotional items, and web development.
- media and provide schedules that deliver advertising in appropriate media environments to the specified audiences efficiently and at satisfactory levels.
- develop content, maintain, track, monitor, provide reports, and implement strategies to increase the reach and engagement of appropriate websites and social media accounts
- to produce messages in video appropriate for digital and social media platforms (i.e. Facebook), DVD, TV, and/or motion picture quality formats satisfactory.
(2) A notice of intent will be due on March 10, 2023.
(3) All questions must be submitted no later than March 15, 2023.
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